As we come out of our current situation and reach out to recruit new youth, it’s important to remember that at all levels, from our members and volunteers to our professional staff, we take the brand and trademark rights of all organizations seriously and have worked proactively to differentiate our unique program offerings.

That of course includes the Scouts BSA program, so when referring to that program in any local council or unit materials — including recruiting fliers, announcements, promotional materials, social media posts, and beyond — be sure to read this PDF and use the details in this infographic for the right way to go about it.