New Scouts BSA Brand Guidance Training

As the Boy Scouts of America (BSA) welcomes girls into Cub Scouts and older girls into the Scouts BSA program starting on February 1, it is important that families understand the program or organization they are joining.

To ensure that we promote our programs in a clear and Scout-like manner, we have developed resources to make sure our leaders are aware of the do’s and don’ts in promoting BSA programs. The Scouts BSA Brand Guidance Training we are introducing today is one of the efforts underway to be sure Scouters have a clear understanding of what they can do. This builds on the info-graphic attached, found here.

While our goal is to encourage youth to join our program, we must always be clear in our communications about the program they are joining.  We are The Boy Scouts of America.  We support all other youth organizations.  We encourage parents to enroll all youth in a character development program that meets their needs – and the BSA is certainly ready to welcome them.